Ways To Make Mobile App Testing Fast, Simple & Cost Effective

We are getting smarter and so are our phones. Smartphones of today are more powerful than the PCs that sent the first humans to moon in 1969! We can carry our entire digital world with us thanks to smartphones small enough to fit in our pockets. Mobile apps of today lets you connect with anyone, anywhere in the world. Additionally, mobile apps are much easier to use and is a more private way to consume information. With the booming app industry, there is a growing emphasis on app quality. Like with evolution, only the fittest apps survive.

Ways To Make Mobile App Testing Fast, Simple & Cost Effective

Ways To Make Mobile App Testing Fast, Simple & Cost Effective

Challenges in Mobile App Testing

With more than a billion apps in Apple store and Google play store, how do you ensure, that your app stands out from the crowd.  When competition is so high, the benchmark expected for app quality is super high as well.

One glitch and you lose the user’s interest. It’s easy to uninstall an app you hate and replace it with a new better app in a matter of seconds. Poor app quality will not only drive away existing customers, but it will also discourage new users from trying it out. Defects in app can cost you a lot of time and money. No brand wants to be branded as the brand with the buggy app. When bugs can cost you so much in revenue and reputation, it stands to reason, that investing in a smart app testing strategy can save you a lot of trouble.

Choosing The Right App Testing Strategy

As app quality is an integral part of success for the modern enterprise, the primary issue to be addressed is the strategy for app testing to be adopted. It is crucial to invest in a holistic testing strategy that is fast and cost-effective to understand the app’s behavior in real life conditions. How do you aid your development team to improve App quality without exceeding your testing budget? The answer lies in addressing the key factors that impact your app quality.


Factors To Consider For Mobile App Testing

Mobile testing strategy should cover testing aspects for functionality, performance, network, security, usability, installation, provisioning and compatibility. Based on your target group, you can identify the critical aspects to be tested. The scope of testing further depends on the type and purpose of your app. The key factors to consider includes the following:

  • Critical Features
  • Target Group
  • Number of Releases
  • Devices
  • OS
  • Availability Of QA Resources

Further, quality assurance is not restricted to the launch of the app. For implementing continuous improvements, equipping your development team with regular testing insights is essential. Users will expect new features and upgrades as per trends. If you don’t want your app to be left behind, it is worthwhile to invest in upgrading your app and also in additional testing for each upgrade.

Based on the factors that impact your mobile app quality and your project requirements, you can plan and implement a testing strategy to make your app a winner in the market. Again, your testing strategy will vary at different stages of the development cycle.


Key Limitations Of Traditional Testing Methods

Unlike traditional web app testing, mobile app testing is pretty complex and challenging. You need test environments that replicate the real world environment with real users on real devices. Further, many factors out in the open can create unusual scenarios. For example, internet bandwidth impacts your app quality. Based on how good or bad the internet connection is, application behaviour will be different for different users. Also, you also need to ensure that the updates you release work well in different OS versions. While ensuring the releases are fast, you have to make sure that they are easy to upgrade as well.

Using traditional testing mechanisms to cover all the aspects of mobile app is not only expensive but also difficult. Testing on real devices can never be replicated by emulators. Trying to get all the real devices in-house will cost you a bomb. Further, it is difficult to reproduce the fluctuating conditions like network issues and location in a lab.

Cost-Effective Mobile App Testing Strategies

With crowd testing, you can test your software applications in real world scenarios to ensure that they work as per your expectations. Further, you can get valuable insights from a target audience perspective.

With access to a diverse testing team you get a fresh perspective on your app. You can use on-demand crowdsourced QA team as & when you need it. By testing in real world scenarios on real devices, you can gain real insights to help your product team improve the app features.


Benefits of Crowd Testing Platforms

1) Access global community of testers

Relying on the expertise of professional testers through crowdsourced platform makes it easier to manage test cycles. Experts in testing domain can help plan and execute your entire testing strategy to meet the app quality goals. They can help identify and implement test cycles for testing core app features.

2) Coverage across devices and geographies

You can ensure your app’s success on different devices, on different platforms and configurations everywhere, every time by using crowd testing.

3) Boost development

With crowd testing, you can align your testing efforts with your development process. This will equip your development team with useful insights to improve the app. With insightful reports & data, you can make your app more powerful.

4) Fast & cost-effective
With an on-demand global work force, you can scale your testing efforts. You can reduce time to market and get accurate results minus the hassles of investing in a full-time QA.

Thus, crowd testing makes your mobile app testing fast, simple and cost-effective.

99tests Included In Gartner’s Market Guide For Crowdsourced Application Testing Services

Gartner, Inc is a leading American research & advisory firm that specializes in IT & business insights. Gartner research is a popular source for analytical insights for business leaders, government agencies, investors and large companies around the globe.

In their latest report, titled “Market Guide for Crowdsourced Application Testing Services” they have highlighted the key benefits of crowd testing and the top testing communities around the world.

99tests Included In Gartner’s Market Guide For Crowdsourced Applications Testing Services

99tests Included In Gartner’s Market Guide For Crowdsourced Applications Testing Services

Key Highlights of the Gartner Report

  • The research predicts that by 2018, crowdsourcing will constitute 20% of all enterprise application development sourcing initiatives.
  • Traditional IT service providers have started adding crowd testing services to their portfolio, which has further increased awareness about this concept. Gartner inquires about using crowdsourcing have increased by around 40% in the past year.
  • The total number of crowd testers available from the vendors mentioned in this report is over 1 million.
  • Although, there are many crowdsourcing communities in the market, very few of them offer software testing services. Gartner estimates the total count of crowd testing platforms at around 30 world-wide. The report provides a comprehensive report on testing services provided by 20+ top crowd testing companies, including 99tests.

Scope of Crowd Testing

Crowdsourcing gives access to technically skilled and capable software testers from around the globe. Finding skilled testers for software testing projects is difficult & challenging. Through crowd testing platforms, companies can meet their need for talent in a short duration. Chosen crowd testers from various demographics test the application on their own devices.

The most common uses include various specialized testing needs like functional and usability testing for mobile & web-based applications. Crowd testing is effective for ensuring quality and functionality with primarily external users compared to traditional testing services that involves only internal users.

This is ideal for localization, usability and functional testing of user-centric apps. Further, crowd testing offers benefits of getting faster results and is proven to be more cost-effective.

Crowd testing thus enables mobile applications to be tested by real users on real devices with many configurations.

Apart from mobile technology, Gartner predicts that crowd testing will play a major role in Internet of Things (IoT), which is part of digital business. Crowd testing platforms can help organizations test and consider the quality and functionality of devices that are interconnected.


The key risks involved includes security, intellectual property (IP) ownership considerations and governance involved for managing the crowd. Hence many crowd testing communities are vetted. Crowd testers in vetted communities are verified by the crowd sourcing firm before connecting them with a client.

Gartner states that Crowd testing is an innovative alternative to help organizations to test various external consumer-focused apps. Crowd testing can help companies ensure quality and usability of any customer-facing application where it is essential to have access to multiple testers in various locations, using real devices, multiple configurations and platforms, based the target demographics.






How Real World Testing Helps Your Mobile App

Customer is truly the king when it comes to mobile apps. The way users interact and respond to apps is defining industry decisions and procedures. To meet customer expectations effectively, it is important to understand how your mobile app works in the real world.  Something that a lab-based testing process can never re-create.

How Real World Testing Helps Your Mobile App

How Real World Testing Helps Your Mobile App

When it comes to mobile apps, field testing or testing in the real world environment is considered to be the best form of testing. Here are the key benefits of testing your app in the real world:


1) Helps Understand User Behavior

App testing in real world conditions with real users will help you in understanding the overall user experience of your app. You can get insights to make sure that your app meets user expectation in terms of usability and functionality. It is also a good testing ground to see user response for new ideas and features. Crowd sourced usability and functionality testing in early stages of product development can give you an idea on how likely your product will be accepted in the market.


2) Factors Environmental Conditions

A Beta test of your mobile app with real users in wide variety of test environments on various devices gives an accurate picture of your app’s performance in the real world. You can gauge the health of your app in wide range of test environments with crowd testing. Device factors include battery capacity and storage that impacts app performance. External factors including interruptions & network fluctuations affect the way your app works. Insights on what works for the app in varying conditions will help development teams in incorporating features to ensue that the mobile app works well across all devices and locations.


3) Makes Updates Easier

With regression beta testing using crowd sourced platforms, you can release new features and app upgrades with out any trouble. The cost of finding & fixing bugs at this stage is cheaper. Further making the quick fixes enables you to release your new builds confidently.


4) Gain Insights On User Engagement

With real insights on how different users react to your app, you can improve your app features to engage and delight your users. You can enhance your app to make ‘sign-ups’ and ‘buys-ins’ easier. The earlier you get these insights from real users sourced through crowd, the easier it is to incorporate improvements in your app design. Hence, it is ideal to invest a portion of your testing budget for real world testing of your app in the pre-production stage itself.


5) Improve Performance & Security Features

With crowd testing, you can not only reach a wider audience but also gain insights on aspects for improving the security & performance feature of your app. You can plan for features required to make your app more secure and scalable in the market.


With proper planning using crowd sourced platforms, you can include all key devices, browsers and user demographics that match the real world scenarios that your app will be subjected to. By relying on crowd sourced testing platforms like 99tests, companies can not only get test coverage across multiple devices and locations, but also save up on cost of finding & fixing the bugs. You can also check out this Slideshare content on how crowd testing enables you to maximize user experience.

By testing in the real world, you can gain insights to know if your app is user ready or not. You can use the feedback gained to improve the user experience and launch your app confidently.

To learn more about real world testing through crowd sourced platforms, try the 99tests Bug-a-thon for free: https://bugathon.99tests.com/

Why Google Uses Crowd Testing

Google uses crowd testing to test 14 of its software products. The main reason for this is the opportunity crowd sourced platforms give to test apps in real world conditions. Cost-effectiveness and speed of execution are the other two key benefits of crowd testing. Here are the top reasons for Google’s reliance on crowd testing for its software products:

Why Google uses crowd testing

Why Google uses crowd testing

1) Opportunity to Improve Capabilities

Crowd testing helps Google align their testing efforts with their development plan. Using crowd sourced platforms, it is possible to get testing insights in varied test environments faster. This enables development teams to improve the capabilities of the app. With real insights from real users, Google thus makes its app features better with each build.

2) Reduces Risk of Software Failure

The way an app works in a lab is very different from the way it works in the real world. Crowd Testing gives you a pretty accurate picture of your app’s performance in the real world.  Insights from crowd testing helps Google to focus its attention on critical issues that needs to be fixed. There by it eliminates the risk of software applications, not working in real world conditions.

3) Reduces Costs

There is no fixed head count costs or overhead expenses with crowd testing. Google thus saves big time on investing in full time QA resources when they opt for crowd testing. In an interview the ex-director of Google, James Whittaker explained that crowd testing enabled them to save around 10%-25% of their testing budget while delivering great results. Crowd Testing lowers the cost of finding and fixing critical bugs, before it reaches the customers. You can save about 5x to 10x on testing using crowd sourced platforms compared to in-house testing.

4) Reduces Time-To-Market

Crowd testing improves the internal efficiency of development teams by reducing the time to market. It works well with agile teams and helps in delivery of testing insights faster than traditional testing methods. Google thus enjoys the benefit of better product quality at lower costs with shorter release cycles.

5) Test Coverage

Crowd testing gives you complete coverage across geographies and configurations without any major investments. Further by testing on real devices/ machines and browsers development team can get insights on real world usage of the application which cannot be replicated in a lab-based testing environment. With real world insights on app performance, Google can thus benchmark the quality of their app to other apps in the world.

6) Expertise in Usability Testing

Crowd testing works beautifully in case of user centric apps as you can target your testing efforts to match your target demographics. Thus it works well for Google apps where collaboration is needed between the developers and users of the application.

7) Supports Internal QA

With crowd testing Google ensures quality in the work done by their internal QA team. You can find all the critical bugs before your product reaches your customers. Ideally, it is recommended for companies with user centric apps to allocate 20%-30% of their testing budget for crowd testing to get the optimum results.

8) Flexibility

Crowd Testing can help you handle peak loads or on-demand QA requirements effectively especially in cases where a release has to be made in a short time. You can scale your QA efforts in half the time it takes for normal in-house QA teams to ramp up. Hence, Google enjoys the flexibility through crowd sourcing to scale its testing efforts to deliver new product features faster.

The below video by Ex-Google director, James Whittaker explains Google’s testing strategy:

The benefits of crowd testing have made it a favorite form of testing for even other companies like Apple & Microsoft. Further, companies can ensure secure access to their apps and data by relying on good crowd sourcing platforms. A good crowd sourcing platform verifies testers registered under them and also provide tools for secure/restricted access to apps.

You can learn more about how crowd testing works with the below webinar recording by 99tests, CEO Praveen Singh:

Interested in crowd testing services for your app? Contact us here & we’d be happy to arrange a one on one demo for you: https://99tests.com/contact-us

99tests Launches Bug-a-thon Platform For Free App Testing

An effective app testing strategy is crucial for meeting your app quality goals. Meeting user expectation is hard in today’s digital era where users are spoilt for choice. Once glitch and users will abandon your app or website. No matter how much you test your apps in a lab environment, it is impossible to replicate the various factors and conditions that affect your app in the real world.

The only way to check the health of your app is to test it out in the open. Crowd testing is the best way to test your app in real world conditions.

Crowd testing platforms basically, enables companies to work with professional testers from across the world, making it easier to test your app by location & on various configurations without any major investments in procuring the devices or hiring full time QA resources. That is why even tech giants like Google & Microsoft are relying on crowd testing to test their apps out in the open to find defects before customers do.

99tests launches Bug-a-thon platform for free app testing

99tests launches Bug-a-thon platform for free app testing

With the latest launch of the Bug-a-thon platform by 99tests, companies can now get a taste of crowd testing in action. Participating companies can get their apps tested for free by the crowd testers from the testing community of 99tests and can find difficult software bugs in their app for free.

How Bug-a-thon works?

The free registration for the 99tests Bug-a-thon platform is open to all everyday, on the company’s portal. All you need to do is submit your app’s URL to be eligible for free crowd testing. Every week, 10 apps will get free app testing. The contest is open to both mobile apps and websites. The registered companies can access up to 30 valid bugs.

99tests offers monetary rewards to its crowd testers for finding the bugs. The testers are paid according to the quality of the bugs. The quality of a bug is judged based on the severity, impact and complexity of the vulnerability exposed.

The team at 99tests hopes that the Bug-a-thon platform will help companies with their product quality analysis and will give them the insights they need for fixing crucial issues in their app. The goal is to create awareness about crowd testing and also to help companies make their apps more powerful.

The Bug-a-thon platform thus enables companies to work with the most talented crowd testers and find difficult software bugs.

Want to get your app tested for free? Click here to participate in the 99tests Bug-a-thon event: https://bugathon.99tests.com